If you spend enough time in a grocery store these days, you will notice something that would have been unusual not long ago: Shoppers pushing carts in pyjama pants.

What once felt like a social faux pas is quietly becoming normal. Pyjama bottoms, flannel lounge pants and slippers have become part of what could be called the new “errand uniform.” And while it may seem trivial, consumer behaviour — even clothing choices — often reveals deeper economic shifts.

CHARLEBOIS: The rise of the pyjamas economy and what that means Back to video

Recent surveys suggest that attitudes toward wearing sleepwear in public have changed dramatically. A recent survey found that 41% of adults under 45 consider it acceptable to wear pyjamas or sleepwear for quick outdoor tasks such as grocery shopping, compared with only 18% of people over 65.

The numbers highlight a stark generational divide: Younger consumers prioritize comfort and convenience, while older generations still associate public spaces with a degree of formality.

Reflects change in how we........

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