Cromer and Sheringham have been known for their friendly - but intense - rivalry against each other for centuries.

But now they have come together in a joint bid in the first ever UK Town of Culture competition, with the aim to celebrate and strengthen the creative heritage of the two towns.

The government has invited towns to enter the new competition, which will run alongside the existing UK City of Culture contest.

The winner will get £3m to deliver a cultural programme in 2028 of around six months, with two runners-up receiving £250,000 to support cultural activity.

Sisters at the Viking Festival at Sheringham, a popular annual event in the town. (Image: Denise Bradley)

Community leaders and art organisations across the towns have joined forces to develop an expression of interest in the coming weeks to showcase the north Norfolk coast as "a vibrant, creative, and cultural centre".

It also hopes to highlight the importance of the creative industries within the local economy, recognising the significant contribution it makes to tourism and employment.

It has been brought forward through collaboration between Sheringham Little Theatre, local cultural organisations, and Liz Withington, North Norfolk District Councillor for Sheringham.

Holt Ridge Morris dancers perform at Cromer during the Folk off the Pier event. (Image: Denise Bradley)

Debbie Thompson, director of Sheringham Little Theatre, said: “Sheringham and Cromer already have a remarkable cultural offer, built on decades of creativity, community participation and partnership.

"A town of culture application would allow us to bring those assets together in a more coordinated way — strengthening the cultural infrastructure that supports venues, artists and community organisations across the area.

"Most importantly, it would help ensure that arts and culture remain accessible to everyone in our communities."

Ms Withington added: "Together we can champion north Norfolk as a place where creativity, culture and heritage are valued, and where artists and creative communities can continue to grow, inspire and contribute to the prosperity of the region."

Anyone wishing to be involved with the bid should contact Beth Graham at marketing@sheringhamlittletheatre.com.

© Eastern Daily Press