Angling Direct, headquartered in Norwich, recorded revenue of £103.9m to the financial year ended January 31, 2026 - up 13.8pc on the previous year.

Sales at its 58 UK stores increased by 11.1pc to £56.4m thanks to increased footfall and transactions.

Meanwhile, online sales grew by a fifth (20pc) to £42.8m, which it said reflected the continued success of its MyAD customer loyalty club, which now has more than 600,000 members.

Angling Direct's total UK sales reached £99.2m. Meanwhile, European sales - mostly in Germany and the Netherlands - fell by 4.7pc, down to £4.7m.

CEO Steve Crowe said it was "the best year in Angling Direct’s history, delivering record revenues and profits despite the persistent challenging consumer backdrop in the UK".

He added: "The team has been busy, opening six new stores in Chester, Burnley, Bradford, Stourport, Grimsby and Croydon, taking the total to 58 stores across England and Wales.

"We have also continued to develop our online offer while growing our MyAD omni-channel customer loyalty club to over 600,000 members at year end.

"In continental Europe, we maintained focus on our key markets of Germany and the Netherlands and continued to reduce operating losses while retaining optionality across our operations.

"The strong performance delivered in the year has culminated in Angling Direct substantially achieving its £100m medium-term revenue target within two years and I would like to take this opportunity to thank the AD team for their tireless efforts and continued dedication to our customers.

"As a result of this successful milestone, the board intends to update its medium-term ambitions at the group’s final results on May 12, 2026."

© Eastern Daily Press