Digital transformation sounds like a big corporate idea, but for customers, it usually comes down to something much simpler: is this making my experience easier?

That is the thinking behind YANA, MoltyFoam’s sleep and wellness partner.

YANA brings together product discovery, sleep and wellness guidance, customer support and post-purchase assistance in one connected experience. Instead of asking customers to navigate through different pages, departments or channels, it gives them a more direct way to find the information they need.

Now live across MoltyFoam and Master Celeste, YANA marks another step in creating a more helpful and connected digital journey across the group’s sleep brands.

Because mattress shopping comes with questions

Buying a mattress is rarely just about choosing a size.

You may be wondering whether you need something firm or medium. You may be thinking about posture, pressure relief or back discomfort. Or perhaps you simply want to understand which product makes the most sense for the way you sleep.

That can be a lot to figure out on your own.

YANA makes the process more conversational.........

© Dawn