Eat real food. Buy organic. Filter your water.

Scroll through Instagram and you’ll find no shortage of such advice from the “MAHA girls,”—young women drawn to the Make America Healthy Again movement. If you have been accustomed to MAHA through its most famous champion—Health Secretary Robert F. Kennedy Jr., who helped popularize the slogan—#MAHA girls show a wider and growing allure of MAHA and their messages.

It’s tempting for progressives to either mock them or tune out, especially given their association with the current administration. But that would be a mistake. Not because MAHA has the right solutions—it often doesn’t—but because it names a real problem: Our modern lives are saturated with industrial contaminants from which individual consumer hacks can’t protect us.

As a sociologist who studies food systems, I recognize the mix of anxiety and practicality driving this trend. The MAHA movement’s concerns overlap with long-standing environmental and public health priorities championed by progressives. But the question isn’t whether these groups share a few “clean” habits; it’s whether they can work together to build the political muscle needed to implement regulations that make everyone safer.

Rather than rejecting MAHA’s sentiments, progressives need to listen carefully to the experiences that drive this movement, while being mindful of the limits of individual actions.

Consider glyphosate, the active ingredient in the herbicide Roundup. There has been ongoing debate over its potential consequences. Thousands of lawsuits have been filed against Monsanto and its parent company, Bayer. And on April 27, the US Supreme Court heard arguments in Monsanto v. Durnell. The MAHA movement is watching the case closely and held a protest outside the Supreme Court.

Environmental and public health advocates have warned about these chemicals for decades. On this point, MAHA advocates and progressive environmentalists are aligned: Both want glyphosate out of the food system.

Or take fermented foods. My book, Fermenting for the Future, traces the decline of fermentation practices in industrial societies and the resulting loss of gut microbial diversity. Our guts are often described as the “industrial microbiota”—but thanks to our modern food system, they are becoming a less diverse ecosystem linked to a rise in chronic conditions. That’s because industrial food systems don’t just add questionable additives; they also reshape “traditional” foods that are standardized, pasteurized, or only nominally fermented—optimized for cost and convenience.

Here, too, MAHA supporters often agree. They champion fermented foods such as kimchi and miso and emphasize gut health. These concerns have even entered mainstream policy, as seen in the 2025 Dietary Guidelines for Americans, which highlighted gut health and fermented foods.

Usually, MAHA’s intellectual roots are traced simply to MAGA (Make America Great Again). But its intellectual roots run deeper: health freedom movements, environmentalism, and women’s health activism—many of which have progressive roots.

But there are key differences and they matter.

First, MAHA discourse is marked by a strong current of purism: the idea that we can purify our bodies, homes, and communities if we shop correctly and avoid the “bad” stuff. Purism often draws a moral........

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