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The Capitalist: Sydney Sweeney an SEO knockout for The Standard

4 0
24.10.2025

Sydney Sweeney appears to be an SEO-driver for The London Standard

Jewel-laden tax bills, the start of Christmas and The Standard’s bosom friend Ms Sweeney. Catch up on the latest shenanigans in this week’s edition of The Capitalist

MERRY CHRISTMAS! (YES, ALREADY)

Christmas seems to start earlier and earlier every year, but this year the Folio Society takes the biscuit. The upmarket book publisher hosted their Christmas party at the Art Workers’ Guild on Monday night, a bold 66 days out from the big day. Guests on the night were treated to free-flowing English sparkling as well as a dazzling reading of A Christmas Carol from actor and Dickens’ fanboy Simon Callow. CEO Joanna Reynolds, resplendent in black sequins, acknowledged it was a little early, but was generally unabashed, saying the timing made sense with the launch of their Christmas collection and – besides – she wanted to have a party.

She is far from alone. Birmingham City Council erected a 65ft Christmas tree this week; Liberty opened its Christmas shop in August; and in the Square Mile, finance bros have already been spotted snaffling turkey and stuffing at lunch, with Tesco, Sainsbury’s and Marks & Spencers all already slinging Christmas sandwich meal deals. To anyone who may object, The Capitalist says bah........

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