A new report reveals corporate reputation now drives £730bn of FTSE 350 value. So what does that mean for your business in 2025? Asks Sandra Macleod

Last week, the FTSE 100 broke through the 9,000-point barrier for the first time in its history – an undeniable moment of market optimism. But beneath the headlines lies a quieter, equally powerful story: the £730bn of market value now tied directly to corporate reputation across the FTSE 350. In a market flying high, reputation is increasingly what keeps companies aloft.

The newly published 2025 UK Reputation Valuation Report produced by global reputation specialists, Echo Research, shows that 29 per cent of shareholder value is reputation-driven. This is no rounding........

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