Behavioural economics teaches us that consumers weigh benefits received and costs incurred in the present much more heavily than if they’re in the distant future. That’s a problem for net zero policy makers like Ed Miliband, says Paul Ormerod

The headlines are full of bad news for Kier Starmer. But an important story last week was bad news for his Cabinet colleague, the Energy Secretary Ed Miliband.

Miliband is well known for his devotion to Net Zero. Unfortunately for him, the electorate seem increasingly less enthusiastic about the concept.

The Times newspaper carried detailed reports about research which the leading polling firm YouGov had carried out for it amongst swing voters.

There is rising scepticism about climate change itself, with one in four voters now thinking that it is not as real as scientists claim it is, a sharp increase from when the same exercise was........

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