The Capitalist: White Lotus chateau bans freebie-greedy journalists
Journos snubbed by White Lotus chateau, a love letter from PRs and new City signage; catch up on the latest gossip in The Capitalist
HACKS SNUBBED BY WHITE LOTUS CHATEAU
It might be three seasons deep now, but never underestimate the ‘White Lotus effect’. When the TV show, which satirises the world of luxury travel, filmed in Four Seasons hotels around the world, it shot up occupancy levels, with fans booking the hotels the show had filmed at to have their own White Lotus experience.
It isn’t just fans vying for a taste of the lifestyle: journalists scramble for freebie rooms at the hotels in order to write ‘I stayed at the ‘real’ White Lotus hotel’ pieces. But first-person accounts of the new White Lotus hotel, the Château de la Messardière in Saint-Tropez, France, are likely to be scarce. A blackout on media stays had been put in place throughout the spring, but now reps for the property have confirmed that the media ban has........
