This year is shaping up to be one of progress for Alberta, with rising investment interest, strong energy demand and sectors such as agritech, technology and advanced manufacturing gaining real momentum. New capital is flowing into infrastructure, technology adoption is accelerating and interprovincial migration continues to reshape the province’s labour market.

It would appear the province is set up for growth, but there’s a catch. Alberta is facing a massive risk that receives far less attention than it should. It’s not a fiscal risk or resource constraint — it’s a reputational one.

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For years, Alberta’s story has been told largely through the lens of oil and gas, but it’s far more diverse and innovative than many investors across the country and around the world realize. The risk lies in the fact that perception of the province doesn’t match reality, and in economics, perception often shapes decisions before reality has time to catch........

© Calgary Herald