What’s March Without the Madness? Good for NCAA Business
March Madness is losing much of what made it mad.
Signs of the shift were clear last year. Cinderella teams, the low-seeded upstarts that are supposed to deliver upsets and attention, didn’t surprise anyone. Instead, there were just 13 underdog wins — tied for the fewest since 1985 — and the Final Four featured only No. 1 seeds.1
