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What’s March Without the Madness? Good for NCAA Business

11 0
22.03.2026

March Madness is losing much of what made it mad.

Signs of the shift were clear last year. Cinderella teams, the low-seeded upstarts that are supposed to deliver upsets and attention, didn’t surprise anyone. Instead, there were just 13 underdog wins — tied for the fewest since 1985 — and the Final Four featured only No. 1 seeds.1


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