It's 1.09pm. I'm a journalist and I'm at my desk going like the clappers writing a story. Thousands of thoughts rush through my head on constructing the perfect sentence, where best to place a pun and which subject matter I should cover next time.

I also happen to be doing this on an empty stomach, having not eaten since before 5am. Adrenaline and this morning's breakfast – a bowl of porridge with some berries, a hard–boiled egg, five pints of water and a cup of coffee – are seeing me through.

It's a slog, but it's one that can be overcome at sunset, I tell myself. As soon as the urge to think about food and drink comes, I count down 5, 4, 3, 2, 1 ( after learning a new technique you can read about here ) and then I'm blitzing through my story.

Then two minutes later, disaster. I get a marketing email from Honest Burgers offering me an £8.95 lunch meal deal – burgers, chips and drink. "Yes, you heard that right," was their opening line. If that were a physical flyer, I probably would have eaten it.

A few minutes after that, I get another marketing email – this time it's the........

© Birmingham Mail