Defined contribution pension plan consultants are increasingly using artificial intelligence in their practices, according to a new survey by T. Rowe Price.

The survey, which polled more than 30 DC consulting firms representing more than 160,000 DC plan sponsor clients and $10.3 trillion in DC plan assets, found just 14 per cent of respondents described their use of AI as “too early to know, currently evaluating,” compared with 44 per cent in 2025.

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Respondents reported using AI most often to improve operational efficiency (78 per cent), streamline client preparation (67 per cent), and improve client outreach efforts (47 per cent). Notably, the survey found AI adoption remains much lower in areas........

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