You Really Think Woke Is Dead?

Then you won’t be prepared when it comes roaring back.

Cole Ellison | October 29, 2026

Two years ago, large corporations were willing to go directly against their own customer base to gain political power and funding. These companies sold out the Americans who built their businesses and remained loyal to their brands.  Nike was a staple for years.  If you were athletic or wanted to appear athletic, you wore Nike.  Bud Light was one of the largest beer brands in the country, present in many American households.  Yet both companies decided to push woke ideology at the expense of their customers.

One company has course-corrected, while the other has struggled to regain its footing.  Nike has lost more than $100 billion in market capitalization from its late-2023 value.  There are multiple reasons a company can lose value, but the question remains: Why are companies willing to risk their own success to push ideologies their customers reject?

It is easy in the year of our Lord 2026 to become complacent because of all the winning the Trump administration has accomplished.  But look back just a couple of years, and you will remember iconic brands pushing transgender ideology, anti-conservative rhetoric, and even anti-white rhetoric.  We watched social media companies suppress information and Twitter block the president of the United States.  Honestly, Twitter blocking Trump gave us X, so maybe that was worth it.

But why were these companies willing to risk so much?  Corporate leadership, activist organizations, government policy, and major media companies can reinforce the same ideas until they become accepted positions inside powerful institutions.  The people making decisions can become more concerned with pleasing those institutions than listening to the Americans who pay their bills.

When those institutions face public backlash, they do not necessarily disappear.  They change their messaging, retreat, and wait for a more favorable political climate.

That is what conservatives need to understand.  Just because woke ideology has suffered public defeats does not mean it is gone.

Look at COVID.  We watched the government shut down........

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