The rise of the “loneliness influencer”

Lonely — and happy about it.

There’s a new kind of influencer making the rounds on TikTok and Instagram: the loneliness influencer. Most of these influencers are young women, and “loneliness” might be a slight misnomer. They claim they aren’t lonely, simply alone — no friends, no family, no kids. And they prefer it that way.

“I really wanted to convey a normal life of somebody that doesn’t have this big, great, fun social life,” one influencer, Lana Isa, told Vox. “Like, what does a life look like as someone that doesn’t really have this great big social life, is not really interested in dating and generally prefers nights in? If you were to watch a Friday night in my life, you’d essentially just watch a girl enjoying her peace.”

Isa, and influencers like her, are just one representation of a larger trend, though. The Atlantic’s Faith Hill, who recently wrote a story titled “The Strange Appeal of the Solitude Influencer,” told Today, Explained co-host Noel King that, even though you mostly hear about young men facing a loneliness epidemic, women are having a hard time, too.

“If you actually look at some of these statistics, young women are struggling a lot on a lot of these measures, and, in some cases, more than young men,” Hill said.

Hill spoke with Noel about what’s going on with young women, how their crisis looks different from men’s, and why they’re covered differently.

Below is an excerpt of their conversation, edited for length and clarity. There’s much more in the full podcast, so listen to Today, Explained wherever you get your podcasts, including Apple Podcasts, Pandora, and Spotify.

In the first half of the show, we talked to a young woman who has made a name for herself as a loneliness influencer. What do you think is going on here?

My first impulse when I heard about this genre of video that people are watching is that there’s a lot of people spending a ton of time alone.

We’ve heard a lot of people talk about the loneliness epidemic, so I thought people were getting social connection........

© Vox