A Vox reader asks: Why do people pay more to watch men’s sports than women’s sports?

For all of Caitlin Clark’s feats on the basketball court — breaking all-time scoring records, taking the Iowa Hawkeyes to two national championships and getting the Indiana Fever to the WNBA playoffs — what might be more impressive is the attention she’s captured and the sheer amount of people who want to see her play and are willing to pay top dollar to watch her dish dazzling assists and launch 3-point daggers from the logo.

In her rookie season, Clark helped the Fever achieve the best attendance in the league — over 17,000 people per game, a 265 percent increase over last season — and their televised games regularly reached over 1 million viewers per contest. Scalpers were selling tickets outside the arena. At one point in the season, they were asking $250 for a ticket that usually went for under $100, while some secondary market sellers were looking for up to $9,000, CNN reported.

Clark’s emergence alongside a new generation of exciting rookies and ultra-talented, already-established veterans has created momentum for women’s basketball and more generally women’s sports. Mainly: People are finally willing to pay more to see women’s basketball? That raises the question: Why weren’t they already?

Why have women’s sports historically been less popular?

At the heart of this question is a pretty simple answer: Men have had decades-long head starts when it comes to sports and professional sporting leagues. To put it in perspective, women were........

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