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Cann’s New THC-Free ‘0MG’ Drink Is Still Technically Full of Milligrams

In case you thought they were claiming to have invented a mass-free beverage.

By Maha Haq | Reviewed by Ysolt Usigan

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Cann just launched a version of their Social Tonic drink called “0MG.” The first thing to know is that it contains significantly more than zero milligrams (mg) of things.

But to be fair, Cann is not claiming it somehow invented a beverage without mass. The name refers to zero milligrams of THC, which the company makes clear on its website. It is also pronounced “OMG,” giving Cann a workable pun and an excuse to put a very large zero on the can.

The brand wants to make clear that, despite being THC-free, 0MG contains plenty of milligrams of functional ingredients that boost this beverage beyond a plain seltzer. Each 12-ounce can lists 100 milligrams of sodium, 105 milligrams of potassium (read: electrolytes), and 25 milligrams of magnesium. That already brings us to 230 milligrams of minerals before getting to the L-theanine and passion flower extract, whose quantities are not disclosed on the nutrition label. There’s also 12 or 13 grams of sugar, depending on the flavor, although 12g probably wouldn’t have had the same ring to it.

Why ‘0MG’ Actually Makes Sense

The branding is slightly........

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