Green Touring and Concert Travel Are the Future: Guest Post by Guster Guitarist and Reverb Co-Founder Adam Gardner
Adam Gardner is a guitarist with the long-running rock band Guster and a co-founder of Reverb, a 501c3 nonprofit dedicated to creating a more sustainable music industry — click here for more information on the organization.
I’m writing this from the road, in the back of my tour bus, during the middle of Guster’s tour. Every night, I walk out in front of a room full of fans, feel that familiar jolt of adrenaline, and ask myself the same quiet question, how did all these people get here? Did they fly, drive, carpool, or bike across town?
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It’s a question that’s only gotten more urgent as we’ve all watched beloved concerts, tours and festivals — from Bonnaroo, Willie Nelson, and Steve Miller — get canceled this year, due to extreme weather. The irony is hard to ignore: The very gatherings that bring us joy and connection are under........
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