Women’s basketball is once again captivating millions of fans as we head into the NCAA's Final Four weekend in Tampa, Florida, despite a history of underinvestment at many college programs across the country.

With college sports in the midst of transformative change, I hope great care will be taken by university leaders to protect the many gains women’s sports have made over the past five decades and to preserve broad access to competitive opportunities for future generations.

The college sports industry is a multibillion dollar business that has relied on football and men’s basketball as its cash cows, often shortchanging and underinvesting in women and men’s Olympic sports in the process. 

More than 50 years after the passage of Title IX, research has shown that women athletes still miss out on scholarships and participation opportunities. A majority of NCAA institutions – 86% – do not offer athletic opportunities to women athletes in........

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