Jingles and slogans from commercials are meant to be catchy. For Boomers (those born from 1946 to 1964) and Gen Xers (those born from 1965 to 1980), hearing certain songs and phrases from back in the day can bring them right back to their childhood.

These jingles (also known as earworms) never seem to fade away from memory, and that’s on purpose. It’s part of the marketing science behind how they’re made.

“The way that we store music in our brains is a lot different from text, numbers, things like that. It goes a lot longer into our past and we remember music a lot longer than just a string of words,” said Seth Ketron, assistant marketing professor at St. Thomas University, in an interview with CBS News.

Ketron added, “We tend to pay attention to what we call peripheral cues. And so those are things like jingles, the attractiveness of a spokesmodel or just the sheer number of arguments they make. People will pay more attention to that stuff than they will the core message of the argument.”

Why these jingles stick around for decades

And for Boomers and Gen Xers, hearing jingles from commercials and ads........

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