Greatest tourism ad ever? Trevor Noah and Roger Federer board the ‘wrong train.’
What do you get when you combine comedian Trevor Noah, tennis legend Roger Federer, and the world famous clock-making, chocolate-brewing, Alpine-skiing symbol of neutrality, Switzerland?
Apparently, a delightfully charming train ride through the Swiss countryside and perhaps the greatest tourism ad ever made.
Both Noah and Federer shared a tourism ad they collaborated on for the Grand Train Tour of Switzerland, and people are loving it. It’s one of those ads that people don’t care is an ad because it doesn’t really feel like an ad and it’s so enjoyable to watch. (It’s also incredibly effective, like, give us alllll the train rides through Switzerland, please.)
The ad plays like a mini-documentary of Noah and Federer filming a Swiss tourism ad gone wrong. The two men, both of whom are half-Swiss in real........
