The White House announced the Great American Healthcare Plan on January 15, 2026, and it marks a long-overdue correction to one of healthcare’s most perverse features: information asymmetry. For decades, the only person in the room who hasn’t known the price of the service they are buying is the patient. That’s not a market—it’s a black box. President Trump’s plan throws it open. 

At its core, the plan demands maximum transparency from stakeholders across the healthcare system. Importantly, this is a plan that can start to be put into action now.

The Great American Healthcare Plan mandates that actual prices, not just estimates, are shown to patients up front—and goes even further, requiring that those prices be prominently posted in plain English. For many years, there have been efforts to legally require hospitals and insurers to reveal prices, but the medical industry has fought them tooth and nail. Hospitals and insurers have resisted disclosure at every turn, protecting profits while leaving patients in the dark. This plan changes the........

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