Research shows that when provinces moved to ban most flavoured vapes, a significant share of former flavoured vape users simply returned to smoking cigarettes.

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Moves by several provinces to ban flavoured vapes are hurting Canadians’ ability to quit smoking, according to a new academic study.

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In fact, research by economists Brad Davis, Abigail Friedman, and Michael Pesko shows that when provinces moved to ban most flavoured vapes, a significant share of former flavoured vape users simply returned to smoking cigarettes.

The research shows that vape flavour restrictions increased cigarette sales by nearly 10 per cent.

Those who support banning flavoured vapes may think they have good intentions. But the report notes that “while consumers often respond in the intended (policy) direction, policies can also trigger offsetting behavioural responses that undermine or even outweigh their goals.”

The study found that flavour bans clearly lead to an increase in the........

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