All In: Why the Super Bowl was so important for women
Nike's 60-second spot exclusively celebrated women's athletics, the company’s first Super Bowl commercial in 27 years. The ad featured athletes A’ja Wilson, Caitlin Clark (pictured), JuJu Watkins, Jordan Chiles, Sabrina Ionescu, Sha’Carri Richardson, Alexia Putellas, Aryna Sabalenka and Sophia Smith Wilson.
I’m still not over the Nike and Dove Super Bowl commercials. I’ve had them on YouTube replay more times than I can count.
Nike chose to exclusively celebrate women athletics with its 60-second spot, the company’s first Super Bowl commercial in 27 years.
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Unrivaled: Tune in to the 1v1 finals Friday night. If you haven’t watched the early rounds, condensed replays can be found on YouTube.
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The ad featured athletes A’ja Wilson, Caitlin Clark, JuJu Watkins, Jordan Chiles, Sabrina Ionescu, Sha’Carri Richardson, Alexia Putellas, Aryna Sabalenka and Sophia Smith Wilson.
Nike’s ad was posted on Instagram on Monday and quickly became the company’s most-viewed post ever.
“There’s one guarantee in sport. You’ll be told you can’t do it. So do it anyway.
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You can’t win.
So Win.”
And then we have the Dove commercial. A 3-year-old girl joyfully runs down the street to iconic music. The company put out this simple statement:
“Every girl deserves to keep playing the sports they love, yet 1 in 2 girls who quit sports are criticized for their body type. Let's change the way we talk........© Times Union
