menu_open Columnists
We use cookies to provide some features and experiences in QOSHE

More information  .  Close

Ben & Jerry’s co-founder: Unilever blocked pro-Palestinian flavor

16 0
29.10.2025

Ben & Jerry’s co-founder Ben Cohen said Tuesday that brand owner Unilever had prevented the company from making a flavor in support of Palestine.

In a video post on Instagram, Cohen said that for this reason, “I’m doing it myself.”

Cohen recalled that Unilever had also prevented a move to stop selling the brand in “the occupied territories,” referring to a 2021 push to boycott Israeli settlements in the West Bank.

He asked the public to contribute ideas for a name and for ingredients in addition to watermelon, which, due to its colors, has become a symbol of Palestinians on social media in recent years. Cohen also asked for ideas for the design on the ice cream container. “I’ve got a watermelon and an empty pint of ice cream –– and I need your help,” he wrote.

Speaking to the UK’s Guardian newspaper, Cohen said Unilever is engaged in a “corporate attack on free speech” and “corporate butt kissing” of US President Donald Trump.

According to the newspaper, Ben & Jerry’s independent board approved the Palestine-supporting flavor a year........

© The Times of Israel