Report: Trump’s former ‘digital guru’ leading Israeli influence campaign targeting MAGA
US President Donald Trump’s former campaign manager has been leading a pro-Israel influence campaign directed and funded by the Israeli government, targeting young Americans within Trump’s MAGA base, according to a Tuesday report in Time magazine.
According to the outlet, Brad Parscale, whom it described as “Trump’s former presidential campaign manager and digital guru,” and his company, Clock Tower X, were tapped last September by an ad agency to conduct an influence campaign on behalf of Israel. Time cited the US Foreign Agents Registration Act (FARA) filings in its report.
Parscale was tasked with uploading 100 pieces of original content monthly, the majority of which was to target younger audiences on social media platforms TikTok, YouTube, and Instagram, as well as podcasts.
Officially, the influence campaign was aimed at tackling rising antisemitism online, though the report cited an Israeli Foreign Ministry official familiar with the campaign as saying its real goal was to “preventing young conservatives from turning against Israel.”
Quoting three people familiar with the campaign, Time said the operation was conducted through a series of interconnected media and PR firms run by Parscale, and pushed conservative influencers to use specific language for posts relating to Israel on social media.
Parscale, who sold himself as “uniquely positioned” to combat anti-Israel sentiment among young right-wing audiences, promised to utilize his connections to the conservative social media and podcast ecosystem to amplify Israel’s message. The effort came as public opinion of the Jewish state has plummeted in the US, especially among younger demographics, largely due to the US-Israeli war with Iran and Israel’s wars in Gaza and Lebanon.
Admitting that the goal of the campaign is to stop young Americans from turning against Israel, Parscale pushed back on the idea that doing so would go against the US administration or its objectives. He cited in particular the memorandum of understanding signed between Iran and the US last month, which was........
