JTA — In the weeks after Hamas’s attack on October 7, 2023, religiously charged videos started circulating on social media. Dozens of young women posted videos of themselves cutting up their “immodest” clothing, jeans, crop tops, minidresses, vowing to replace them with modest skirts and head coverings.

In one viral TikTok clip, a young influencer solemnly shears her wardrobe to shreds, declaring it an offering for national deliverance. “Creator of the world, as I cut these clothes, cut away the harsh decrees against Israel,” she says, explaining that she would not even donate the garments lest she “cause someone else to stumble” by wearing them.

Other images circulated too, of tefillin pop-ups, neighborhood challah-bakes and, on both social media and the street, a noticeable rise in religious amulets and pendants. Hamsas, Stars of David and necklaces shaped like the map of Israel or the ancient Temple in Jerusalem appeared everywhere.

Two years later, as the grinding war in Gaza largely wound down, those early scenes have taken on the feel of a specific moment in time. Still, the spiritual jolt of those first weeks has not fully faded, and increased religious practice has become part of the country’s daily rhythm.

A poll released in November by the Jewish People Policy Institute found that 27% of Israelis have increased their observance of religious customs since the war began. Roughly a third of Jewish Israelis say they are praying more frequently than before the war, and about 20% report reading the Tanach or psalms more often.

JPPI head Shuki Friedman said that many Israelis, and especially the young, felt the war had reconnected them to tradition and Jewish identity “not necessarily in a halachic way, but in a way that shows up very strongly in their lives and in the public space.”

Crucially, the shift has been most dramatic among Israelis who already had one foot in tradition — those raised in “masorti” or traditional but not strictly observant, homes. While the masorti category has its roots in Middle Eastern and North African (Mizrahi) communities, where religious observance was historically more integrated into daily life but less rigid than in European Orthodoxy, today masorti Israelis span all sectors of Israeli society. (The category is distinct from the Masorti movement, the name for Conservative Judaism in Israel and Europe.) Roughly one-third of Israeli Jews identify as masorti, with JPPI breaking the group into two categories: “somewhat religious” and “not so religious.”

The Jewish demographer Steven M. Cohen once quipped that masorti Israelis are those who “violate the laws that they do not wish to change” – meaning they accept traditional Jewish law, known as halacha, as valid, but selectively observe it in practice. Cohen also noted there’s no real American equivalent, though the closest parallel might be “non-observant Orthodox.”

Among young Jews who identified as “somewhat religious” masorti, 51% of respondents in the poll reported deepening their religious practices during the war.

David Mizrachi is one of them. Raised in a Masorti home, Mizrachi had never been consistent about synagogue attendance, Shabbat observance or laying tefillin. Since October 7, he said, he does all three — religiously.

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© The Times of Israel