A friend sent me a short video clip last week, the kind that circulates quickly in group chats and gets forwarded with a single line: “You need to see this.” It walked through, in a few minutes, something most of us never stop to ask. Not why a headline about Israel feels distorted. Not why a politician’s talking points sound rehearsed. But where do those headlines and those talking points actually come from?

That question has stayed with me. It has forced me to rethink how I approach every story and every narrative.

We often ask why media coverage of Israel feels biased and blame ignorance, bias, or social media. But are we asking the right question?

The real question is: who is shaping the narrative?

Many assume journalists and politicians form their opinions independently. In reality, many headlines are crafted by organizations with a clear agenda to shape the Israeli-Palestinian narrative.

One such organization is the Institute for Middle East Understanding (IMEU), a pro-Palestinian advocacy group that has spent years training journalists, supplying sources, and placing opinion pieces in mainstream outlets. In the years since October 7th,........

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