Celebrating the human voice
Radio is not just a medium; it is a lifeline that transcends borders, connects people, and amplifies voices. On World Radio Day, as the world celebrates the power of this enduring platform, India stands at the forefront of a remarkable communication revolution.
Prime Minister Narendra Modi’s monthly broadcast, Mann Ki Baat, which recently aired its 118th episode, exemplifies how radio is experiencing a renaissance in the digital age, proving to be one of the most effective tools of governance, inspiration, and soft power diplomacy. When UNESCO designated February 13 as World Radio Day in 2011, the objective was clear: to recognize the influence of radio in fostering dialogue, spreading awareness, and bridging communities across the world.
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In India, Mann Ki Baat is a testimony to the enduring power of radio. Launched in 2014, this monthly programme has transformed into one of the largest and most effective communication experiments in the world, reaching millions of listeners not just in India but globally. With an unparalleled ability to engage audiences through storytelling, Modi’s initiative underscores the relevance of radio in an era dominated by digital noise. At a time when many predicted the decline of traditional radio, Mann Ki Baat has revived and redefined its significance. The programme’s strength lies in its simplicity and relatability.
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Every episode delivers not just policy discussions but also inspirational stories of common citizens, grassroots innovations, cultural heritage, and national achievements. The 118th episode........
© The Statesman
