Time was, you didn’t look forward to going to the dentist. Even for routine stuff, your highest aspiration would be to get it over as quickly as possible with as little unpleasantness as possible. Most of the procedures seem pretty mechanical, including having the most sensitive bits of your teeth scraped with a metal thing.

That was what I thought before I encountered Anti-Ageing Dentistry at the Nejati clinic in Belgravia, where the founder – it seems wrong to call Brandon Nejati a mere dentist – talks about ‘pampering’. This is where a really expensive luxury spa meets dentistry and it’s the most obvious example of how oral care is changing. Brandon’s wife, Mahsa – they’re from Iran – talks about the Oral Hygiene Treatment Wellbeing Experience as a ‘facial for teeth’. You get the cleansing, the serum, the LED light therapy (all standard in facials), and at the end, she promises, ‘your teeth will feel fantastic’. They do. This being Belgravia, it’s all holistic, which means there’s an in-house acupuncturist as well as the usual specialists.

‘Picture your typical cleaning session transforming into a spa-like wellness journey,’ says the clinic’s blurb. The place is all curves,........

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