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Bandwidth is troubling, because it’s just one of many phrases that assume we are mere cogs in the machine

Bandwidth is troubling, because it’s just one of many phrases that assume we are mere cogs in the machine

Allow me to totter onto my rickety soapbox for a second, and say: business jargon has gone too far. Buzzwords have become so entrenched into working life that they have, in effect, become a second language. One that, like a much-needed laxative, we are forced to digest to keep daily operations running smoothly. If you don’t use (or at least nod energetically along with) phrases like ‘low-hanging fruit’ or suggest that someone ‘circle back’ so that you can ‘create synergy’, and instead choose to communicate like an unlobotomised person, you’ll find yourself a virtual pariah.  But there’s a problem with this terminology, and it’s not just that it makes you sound like an utter bellend. As any fan of Orwell will tell you, ‘If thought corrupts language, language can also corrupt thought.’ All manner of sins, from ignorance to unclear leadership, can be covered by muddy and metaphorical Business-ese. The way we speak seeps into our values, mindset and priorities. So it’s troubling to find, if you take the time to examine modern work-twaddle phrase by phrase, how........

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