In today’s fast-paced and consumer-driven society, the accumulation of clothing has become a significant issue, leading to what is commonly referred to as cloth clutter. The ease of online shopping, the rise of fast fashion, and the influence of social media have all contributed to an excessive and often unnecessary collection of garments.

Unlike previous generations who have always valued durability and longevity in clothing, today’s generation – the Gen Alpha born between 2010 and 2025, is caught in a cycle of overconsumption, leading to cluttered wardrobes, financial waste and severe environmental consequences.

Cloth clutter or fashion hoarding refers to the excessive accumulation of clothing, often resulting in disorganised spaces filled with unused or rarely worn garments. With trends changing rapidly, many individuals feel pressured to keep up with fashion, leading to impulsive purchases contributing to a growing pile of clothes.

Unlike past generations who owned fewer but high-quality garments, today’s generation is surrounded by cheap, trendy options that encourage frequent buying. Moreover, the convenience of online shopping, where clothes are just a click away, has made it even easier to accumulate unnecessary clothing. The result is overcrowded closets, confusion in outfit choices, and a constant feeling of having nothing to wear despite an overflowing wardrobe. There is no denying that the fast........

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