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The 1980s Are Back, and Not in a Good Way

25 68
17.02.2025

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Guest Essay

By Elizabeth Spiers

Ms. Spiers, a contributing Opinion writer, is a journalist and a digital media strategist.

When I was 7, I sent a birthday card to President Ronald Reagan. It was the 1980s. I lived in rural Alabama, and pretty much all the adults around me were loudly on board with what was then the Reagan revolution, which had swept Jimmy Carter and his timid liberal apologists for America’s greatness out of power and made the presidency, especially to my young eyes, a glamorous exemplar of everything good about the country. I remember the seductive appeal of the story he told about America as a global superpower, a “shining city on a hill” where anyone could be successful with enough elbow grease, so long as those meddlesome big-government liberals didn’t get in the way.

Being young and preppy and rich back then looked cool to me. Within a few years I had a crush on Alex P. Keaton on “Family Ties,” who horrified his ex-hippie parents with his love of heartless capitalism and harebrained business schemes. I didn’t see that the show was making fun of him, too. The young conservatives of the ’80s were all molded in his image (and he in theirs).

Now, in 2025, some young people (who were not yet born in the age of Reagan) are renouncing the progressive politics of their millennial elders and acting like it’s the ’80s again. There was a marked shift toward Donald Trump by voters under 30 according to exit polling in last November’s election, so maybe they are just dressing the part. But when I read about a group of younger MAGA supporters reveling in their victory at the member’s only Centurion New York (declaring, as one 27-year-old in attendance did, that Trump “is making it sexy to be Republican again. He’s making it glamorous to be a Republican again”) or see photos or watch videos of MAGA youth at, say, Turning Point USA events run by Charlie Kirk, a preppy right-wing influencer whose organization recruits high schoolers and college students to be soldiers in the culture war, or in Brock Colyar’s New York magazine cover story about the young right-wing elite at various inauguration parties........

© The New York Times