Chyung Eun-joo

Samsung Electronics has introduced the first globally launched AI-powered smartphone, marking a significant shift in the AI landscape. This launch is being considered a game changer, particularly as AI has gained immense prominence worldwide. While the United States and China were previously seen as leading the race to become the world's top AI economy, South Korea was seen as lagging behind. The Galaxy S24 smartphone positions Samsung as a frontrunner in the AI market. This development is believed to be crucial in rejuvenating the South Korean economy.

The Galaxy S24, S24 and S24 Ultra smartphones are primarily focused on artificial intelligence functionalities that surpass a simple voice assistant capable of performing basic tasks. The new devices have typical upgrades like improved cameras, brighter displays and new color options with a novel titanium material.

This will place Samsung ahead by at least eight months compared to the upcoming iPhone series, though it remains uncertain if Apple intends to incorporate on-device AI in its upcoming batch this year. CES in January highlighted AI integration into various gadgets, from cat doors to beds.

However, for Samsung, the stakes are........

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