Hooters aims to rebrand as family-friendly restaraunt

(NewsNation) — Hooters is attempting to shift its brand image, according to CEO Neil Kiefer.

In an interview with People, Kiefer insisted Hooters has always been a “neighborhood place” but wants to make it “more friendly to everybody.”

The chief executive described Hooters as presently “a beach-themed place centered around the Hooters Girls, good food, [and being an] easy place to relax.”

“It’s a neighborhood place that many families frequent, and singles and couples,” he told the outlet.

Kiefer said the company is addressing its uniform standards in a bid to be more broadly appealing........

© The Hill