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DOJ proposes breakup of Google's ad tech products

2 1
06.05.2025

The Department of Justice (DOJ) is proposing Google sell two of its advertising products following a judge's ruling that the tech giant illegally acquired and maintained a monopoly in the ad tech sector.

In a late-night filing Monday, the DOJ urged a Virginia federal court judge to order Google to divest its AdX exchange business and conduct a "phased" sale of its DoubleClick for Publishers (DFP), a platform bringing together publishers.

The proposal comes just weeks after U.S. District Judge Leonie Brinkema found Google had a monopoly over two separate markets in the ad tech space, which helps connect publishers selling ad spaces online to advertisers.

“Plaintiffs have proven that Google has willfully engaged in a series of anticompetitive acts to acquire and maintain monopoly power in the publisher ad server and ad exchange markets for open-web display advertising,” Brinkema wrote in her ruling last month.

In a

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