(NEXSTAR) – McDonald’s has issued a response to a call for customers to boycott restaurants over its rollback of previous DEI initiatives, among other criticisms lodged by an activism group known as The People's Union USA.

The boycott, or “economic blackout” as it’s being called by organizers, is intended to run June 24-30. The People’s Union USA said it's targeting McDonald’s in part over “false DEI promises,” founder John Schwarz alleges on social media.

“They practice performative DEI with no meaningful change,” he wrote.

Schwarz also accused McDonald’s of exploiting tax loopholes and supporting politicians who “threaten democracy,” among other allegations.