As Democrats look ahead to the midterms and the presidential election of 2028, one key data point has stood out about the last White House race: the number of Hispanics who stayed home, supporting neither President Trump nor former Vice President Kamala Harris.

New research from Voto Latino shows that Hispanic voters had the most significant decrease in turnout of any racial or ethnic group during last year's election.

The research revealed that about 4.5 million Latino voters who cast ballots in 2020 stayed home in 2024.

Of those “drop off voters,” more than 70 percent were predicted to be Democrats and about 48 percent of those voters were modeled as strong Democrats, according to the organization.

The data confirmed what Maria Teresa Kumar, the organization's founding president and CEO, suspected in the final weeks before the election.

“Our frustration was that we were seeing all these folks that were never contacted even leading up to the election,” Kumar said in an interview with The Hill. “And this election, I would say, was a persuasion campaign. It wasn't turnout. But even in that turnout there was a huge deficit on who the campaign ended up reaching.”

In the final days before the election, as Voto Latino and other organizations went........

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