Names matter. I’ve written a whole book about our country being called Great Britain at a time when things haven’t been going great. And being called Torsten causes all kinds of trauma – there was the distant relative who just gave up and called me Tristram.

But I’ve not worried that having a weird name might have economic impacts. Until now. Reading a few studies last week has made me less chillaxed, because it turns out ease of pronouncing your name matters. A 2012 Australian........

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