If you were doubting that Nigel Farage had a serious chance of heading a hard-right British government in 2029, the people of Hamilton, Larkhall and Stonehouse just poured a bucket of particularly icy water over your head. Though Labour won the Scottish parliamentary byelection, defying predictions it would be beaten into third place, Reform UK chalked up more than a quarter of the vote – trailing the victors by an unsubstantial 1,500 voters.

This tells a devastating story. Nigel Farage’s outfit seriously outperformed the level of support indicated by Scottish polling: the last four surveys had Reform on between 12% and 19%, yet it secured 26% of the vote after standing here for the first time. This suggests it is mobilising previous non-voters whom pollsters are not picking up. The latest UK-wide YouGov poll, which asked people how they would vote if there were a general election tomorrow, put Reform in first place, eight points ahead of Labour. Imagine if that polling in fact underestimates their reach.

There is, however, an important caveat. The multimillionaire businessman Zia Yusuf did an impressive job as Reform’s chair in professionalising its operations:

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