Gwyneth Paltrow has built a wellness empire by encouraging people to put questionable things in their mouths and up their orifices. Over the years the Goop founder has promoted parasite-busting goat milk cleanses, urged women to stick $66 jade eggs into their vaginas, and waxed lyrical about the powerful benefits of rectal ozone therapy.

Now, however, it seems that Paltrow’s brand is pivoting from colon cleansing to ethnic cleansing. The actor and businessperson went viral this week for promoting a luxury real estate development in Israel. Paltrow, who has been nicknamed “Gwynocide”, stars in a new commercial and marketing materials for 51 Park, two 51-story towers in Herzliya, just north of Tel Aviv. (The ad was filmed in New York.) The towers boast a swimming pool, a pilates pool, a wine room and gym, among other luxuries. It’s unclear how much they cost, but similar apartments in the area have gone for millions.

Deciding to advertise luxury penthouses in Israel at this particular moment is an interesting decision. Particularly when Melisron, the parent company behind 51 Park, also owns a commercial real estate project in the Israeli settlement of Ma’ale Adumim in the occupied West Bank – which was built on land inhabited by Bedouin communities, most of whom were forcibly displaced by the Israeli government. Just a few miles away from 51 Park, Palestinians are being killed and displaced by settlers and the Israeli military at record levels as this land grab continues. More Palestinians have been killed in the last three years than in the previous 17 years combined, analysis from Oxfam has found. Masked settlers, often protected by the military, have rampaged through villages, beating women, burning property, stealing sheep, clubbing family pets, and making life for Palestinians untenable. According to........

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