INGERSOLL: Yearning For Nostalgia — Humans Turning Back The Clocks By Getting Back To Basics

[Photo by Robert Nickelsberg/Getty Images]

Below is State of the Day, a morning newsletter by Daily Caller Editor-at-Large Geoff Ingersoll. Sign up here.

Greetings, Dear Reader,

My wife and I got into an argument during the drive home yesterday, or at least, what constitutes an argument between us.

She asked why I wasn’t talking to her. Partially it was because my face was still numb from fillings I had just gotten. But also I was on my phone texting a friend.

“What are you texting about?”

I could tell she expected something trivial.

“How human beings are starting to wake up to the downsides of technology and go back to old, analog modes of media consumption. Actual printed books, physical copies, etc. People like magazines again.”

She gave me an ‘oh really c’mon’ look.

“No, seriously. Look, I’ve nailed a number of trends in recent times.”

THE GREAT TECH RETROGRADE

I’m timestamping this one. I’m not claiming it. It isn’t mine. I didn’t start the fire. I am calling it though. I have been for months, in fact.

Did you know new independent print magazine launches are up 15%? Yes, the print magazine market is growing. So is advertising. AdTechs have discovered that you are 70% more likely to remember an ad you saw in your own hands, a physical ad,........

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