When Taylor Swift launched her latest album, The Life of a Showgirl, in October 2025, she recorded two short clips to promote it. One for Amazon Music began with “Hey, it’s Taylor Swift”. Another, for Spotify with “Hey, it’s Taylor”.

These two phrases may sound a little mundane, but they’re now at the frontline of a legal fightback by celebrities like Swift against AI deepfakes. In April, Swift’s intellectual property company, TAS Right Management, applied to the US Patent and Trademark office to trademark them as registered sound marks, along with a photo........

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