What does it look like to have an “athletic body?” What does artificial intelligence think it looks like to have one?

A recent study we conducted at the University of Toronto analyzed appearance-related traits of AI-generated images of male and female athletes and non-athletes. We found that we’re being fed exaggerated — and likely impossible — body standards.

Even before AI, athletes have been pressured to look a certain way: thin, muscular and attractive. Coaches, opponents, spectators and the media shape how athletes think about their bodies.

But these pressures and body ideals have little to do with performance; they’re associated with the objectification of the body. And this phenomenon, unfortunately, is related to a negative body image, poor mental health and reduced sport-related performance.

Given the growing use of AI on social media, understanding just how AI depicts athlete and non-athlete bodies has become critical. What it shows, or doesn’t, as “normal” is widely viewed and may soon be normalized.

As researchers with expertise in body image, sport psychology and social media, we grounded our study in objectification and social media theories.........

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