In the fight against single-use plastics, packaging is one of the biggest challenges. Though bubble wraps have been the go-to choice for the longest time because they are lightweight, inexpensive, and effective, they come at the cost of environmental damage. While cardboard boxes have become recyclable staples, plastics still dominate the inner protective packaging. But to solve this problem, a Mumbai-based startup is now proving that innovatively engineered paper can cushion just as well, without choking landfills.

At the centre of this change is ‘EcoCushion Paper’, a family-run business offering 100 percent recyclable honeycomb paper as a direct alternative to plastic bubble wrap. Their journey began during a routine house move in 2020, when 62-year-old Mahesh Agarwal found himself shocked by the volume of plastic required to pack his belongings.

He realised that there had to be a more eco-friendly solution. “And if there wasn’t,” he tells The Better India, “I would find one.”

© The Better India