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Goa Mum Started With 10 Jars In 2010. 15 Years Later, Her Homemade Masalas & Recipes Travel To 6 Countries!

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“Some of my happiest childhood memories are of watching my mother cook. We were a big family with five siblings, and she made everything at home. There was no ordering food from outside. The aromas of traditional Goan dishes filled our house every day, and that’s where my love for our cuisine began,” says Maria de Mello.

Every Goan family has a recipe that never made it into a cookbook. It lives in a grandmother’s notebook, in a mother’s memory, or in the careful pinch of spices added without measuring spoons. But as Goa welcomes people from across India and the world, many of these family recipes are disappearing from everyday kitchens.

For Maria, preserving those flavours has become a life’s work.

From a humble home in Moira, Goa, she prepares traditional pickles, masalas, jams, coconut oil, wines and handmade soaps in small batches with her husband Leo and, increasingly, their children by her side. Together, they run ‘The Goan Homestead’, a home-based venture that has built a loyal customer base without factories, preservatives or mass production.

Instead, it relies on patience, authenticity and recipes that have travelled through generations.

From counselling to the kitchen

Years before people began seeking out her Goan curry masala and traditional sweet mango pickle, her career looked very different.

Armed with a master’s degree in clinical psychology, she spent several years working with non-governmental organisations. But after getting married and becoming a mother, she found herself questioning whether she wanted to continue working outside the home.

“I did not want to leave my children in daycare. I wanted to be a part of their upbringing,” she tells The Better India. “Cooking had always been something I loved. So I thought, why not try making a few things from home and see if anyone would actually buy them?”

She was not chasing entrepreneurship or planning to build a brand. She decided to prepare a few batches and see where they led.

In late 2010, while still juggling work and family responsibilities, she prepared just ten jars of tendlim pickle, a traditional Goan ivy gourd pickle that many families love but few attempt to make because of its lengthy preparation.

Each piece had to be sliced, sun-dried, and carefully mixed with freshly ground spices before being packed.

“I was not even sure anyone would buy it,” she recalls.

The first batch sold out faster than she had expected. Encouraged by the response, she returned to her kitchen to prepare another, only to see that disappear just as quickly.

One customer, however, would become much more than her first sale.

The customer who never stopped coming back

When retired businessman Merwyn John D’Souza first bought her homemade products in 2010, he was only helping the daughter of a family friend who had started a small venture.

Fifteen years later, he is still buying from her. “If I am not mistaken, I was their very first customer,” he says.

Over the years, he has watched the venture grow from a handful of pickles and jams to include freshly ground masalas, homemade coconut oil and handcrafted soaps.

“I have tried every product she has introduced over the years, and the quality has never disappointed me. That is why I have continued buying from her ever since I became her first customer,” he explains.

For the home chef, stories like his matter more than rapid expansion. “When people return year after year, especially those living abroad, it tells me we are doing something right,” she says.

Keeping Goa on every plate

Goa’s cuisine has always reflected centuries of history, trade and migration. But the entrepreneur believes that the state’s own culinary........

© The Better India