I don’t want to say I told you so about LIV Golf, but ...
I don’t want to say I told you so about LIV Golf, but ...
April 18, 2026 — 5:41am
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So stuck in the quagmire of a blood-soaked bunker – with no ratings, no spectators and no bloody clue what to do – that it is right now dying before our eyes?
Praise the Lord, and pass the binoculars. Who knew it was going to come to this?
I did, and said so from the start!
And yes, yes, yes, after the flurry of stories circulating on Thursday saying it was already dead, LIV did indeed release a statement saying they were not, though more tellingly, there has been total silence from the Saudi Investment Fund. There is no one who doesn’t think LIV is now any more than a twitching corpse, going through just a few more hideously expensive death-throes.
Saudi Fund set to back away from LIV Golf under mounting financial pressures
Who to write a pre-obituary, then? Me!
Here will lie LIV ...
It started with enough hype to kill a brown dog. It was the shiny new golf tour that was going to revolutionise the game, simply by throwing so much blood money at the best players that they couldn’t resist, and so leave those blazered bastards of the stuffy old PGA Tour in their wake. And yet, it never happened.
Oh, they got the players, alright. And got themselves a frontman – Greg Norman, the smiling face for the wretched and blood-soaked regime of Saudi Arabia that was funding it. Onya, Greg. (Don’t get me started, as I can be known to go on for some time. At length.)
And they even got a comp going, courtesy of signing on a bunch of golfers who took the filthy lucre from the Saudi regime with high-fives, instantly followed by high-dives from their positions atop the rankings, into the lands of the never-never.
Our own Cam Smith went from No.2 to currently No.222 and sinking. (When I pointed this out in a column, a reader who appears to be the world’s last living LIV supporter – is that you, Greg? – insisted that if the rankings system recognised LIV tournaments, Smith would only have fallen to No.100. So there. Great. So glad we got that cleared up.)
The problem was, no one came, and no one cared – outside a few golf-starved precincts like Adelaide and Johannesburg. They weren’t even attracted by LIV’s desperate format tweaks, which involved – I think – players joining up in teams, and initially playing over 54........
