Practically everyone who reads this publication gets (or asks) that question.

To help the aspiring during this graduation season, and assist readers/colleagues, we suggest:

1 — Understanding the odds. Jobs in sports are attractive for millions. Yet, in sheer numbers, it’s a cottage industry. Data USA estimates just 15,900 spectator sport jobs (excluding athletes/coaches). With little turnover, openings are limited. We counsel going for your dreams, especially when you’re young. But in sports, you must also manage your expectations — about job prospects, responsibilities and pay.

2 — But if you’re young, you have an advantage: Time! Time to:

Read. Regardless of your background, you can become knowledgeable about this business. The most successful people we know are voracious readers! Insightful content is plentiful. Just reading this is evidence of your interest. Sports Business Journal is also required reading so you can join the conversation! There’s free content like SBJ’s daily “Buzzcast” and “Sports Media Podcast.” More via a Google search. If you want to be up to the second (and don’t mind distractions), you can mimic John and set notifications on X for leading experts and publications.

Network. It’s crucial in any business, at every stage of your career. With such an imbalance between applicants and sports jobs, anything you can do to connect with someone in the industry, or get leads on openings beyond postings requiring a blind........

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