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Calif. taco chain does damage control over CEO's MAGA ties

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10.04.2026

The colorful and historic Roberto’s Taco Shop in San Diego County’s National City.

A popular taco shop with more than 80 locations across California, Nevada and Texas is in some hot water over its CEO’s supposed political views — and customers on social media are calling for a boycott.

A TikTok user with the handle @harrie385, whose bio states that she exposes “Latino MAGA businesses,” posted a video this week alleging that Roberto’s Taco Shop CEO Reynaldo Robledo holds pro-Donald Trump and pro-MAGA views, pointing to posts made by an account in Robledo’s name on social media sites including Facebook. Roberto’s Taco Shop is especially popular in San Diego, where Robledo’s parents opened the first location in 1964 after operating a tortilla factory; the shop is among those often credited with inventing the California burrito. The chain also has a strong presence in Las........

© SFGate