Toddler finance: Gen Z parents are starting money lessons before kindergarten
Given a persistent state of economic uncertainty, it’s not surprising more American parents are taking financial education into their own hands. According to a recent survey, 93% of parents with children under 18 are now teaching their kids about basic personal finance principles — a significant jump from previous generations.
Many are starting as early as ages three or four, motivated by a growing recognition that financial literacy is too important to leave to chance to schools.
This shift comes at a time when systems like Social Security and Medicaid are under threat, and when parents are determined to help their children avoid repeating their own financial mistakes.
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